How to optimize an app for an App Store? 5 quick tips making iPad apps shine

App Store Optimization (ASO) is a popular term these days, especially with Mobile SEO arena. It is critically vital to have your iOS app optimized for App Store search engines. This would in turn help increase app visibility slowly and gradually, building up a loyal user base over time. 

 ASO is an evolving concept, just like the iOS App Stores. After having a perfect app in place free of bugs or errors, it is time to rope in as many users possible, through optimization of App Store. Let us look at those optimization techniques that will help your iPad application development efforts gain momentum on app store. 

a. Creating a nice icon 

An app icon is the first visual impression of an app, which is the first thing users take into account for judging an app. The icon should be so well designed that it justifies the name and description, depicting app brand personality effectively. 

b. Giving an apt name 

Let the name of your app do a lot of talking regarding what your app is all about. It should be short, however descriptive enough to understand the app. Try inserting important keywords within the app, only if possible. 

c. Provide a concise description 

A clear and easy to read description appeals the users most efficiently. Convey the message within 2-3 sentences, and do it with the help of catchy lines, optimizing the description from an SEO perspective. 

d. Use keywords in proportion 

Keyword optimization is the key to successful SEO. Talking in terms of Apple, keywords are given utmost emphasis, followed by indexing keywords. Incorporate strongest relevant keywords, and you are going good with description. 

e. Reviews & Ratings telling a lot 

The actual credibility of your app could be known by the number of reviews and ratings associated with your app, as people trust other people. Bad feedback repels users, while good ones attract them building some nice quality and authenticity. Even from an algorithmic point of view, Google gives a lot of weight age to this feedback and hence it is beneficial from an SEO perspective.