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Thursday 12 May 2016

4 Hurdles you Experience by Getting a “News” Mobile App on board

If, you belong to a major news network similar to - CNN, Wall Street Journal, Huffington Post, New York Times, BBC, or more – getting a news app on board might be an ideal option to let people stay connected with your news updates on the move. However, that is not the case, if you belong to a small or medium sized news setting. A news mobile app has its share of loopholes, and thinking of getting it developed, could a decision you may repent for life. Why, so much buzz, surrounding a news mobile app development? Let us find out. 

• Native apps are tough to deal with

Native apps meant for news purpose, are not only difficult to build, but also equally cumbersome to maintain. As you might know, news apps need to be updated all the time. If you need to update any section, you need Apple’s approval that typically takes 2 weeks. No matter how fast you code, until the changes are not approved, you cannot expect your latest updated app to be seen on the App Store. Meanwhile, users pounce on your app with negative reviews during those 2 crucial weeks. This might not only prove to be a big setback to your app, but also let your app not able to hold on to its place. On the other hand, Android quite certainly do not believe in approvals, enabling things to move faster. However, Android users are less inclined towards a news app, as compared to iOS users. Besides, even if they do, they do not feel like paying anything to access a news app. 

• Takes more time to load things

Compared to a news website, a news app takes much more time to load news accompanied by multimedia content like images, sound, or videos. This can in turn annoy users, as they expect to read the latest breaking news on time. If they are able to do it comfortably on a website, they would not even bother to see an app, wasting their time. 

• Capturing customers is costly and time consuming

Users are so much used to seeing news on websites, that they are least bothered to do the same in an app. Since websites have bigger screen resolutions, they let users access every minute news detail with ease. Whenever a new app gets launched, it achieves a decent user base during an initial period. However, it gets faded with time. This is specifically true, in case of a news app. 

• Users have less time in hand to access your app

With too many apps flooding the application stores, it is not surprising to see users simultaneously downloading a lot many apps together. This in turn results in your news app, having just minutes to impress your users, and retain them on an everyday basis. To lure your users on a daily basis, you need to deliver instant updates with every breaking news, and your app capable enough to keep archives for all the historical news that have already taken place.

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