Custom Mobile Apps Development is a great start to your business starting the journey in smartphone arena. The biggest question that lies with every app is how to measure the fate of an app. It can be a tricky situation to analyze and measure where your app stands. Just a few years ago, taking into account the number of downloads was just enough to vouch for the app success or failure. Nowadays number of downloads is simply not enough. The most common problem faced today is user engagement and retaining them for long term once captured. The key to successfully scrutinizing an app lie in the right engagement metrics.
Analysis of the type of users
It is very important to trace the ones actually using your app. Treated as Average Monthly Users, segregate people based on geography, time of use, day on which app is used, device used for operating the app, number of fans, and the active users who are still using the app.
Length of the app using time
Track the start time and end time of the app use. It helps in explaining what time people spend ideally on your app. It also explains a lot about the people using your app the most and least.
Length of time people switch between sessions
This is the time taken by users to switch from one session to another. It also tells about the frequency of opening and closing an app. Too long session time means users did not find your app very useful and hence wasted lot of time in finding out things. Too short session time means users did not really enjoyed your app and hence closed early.
Historic time spent in an app
This tells about how much time user spends in an app during a historical use. It also tells how much users value your app.
Number of downloads or installs
A traditional metric that still plays a prominent role in defining app success or failure. It tells you about where your installs or downloads came from and how much spent on each advertising source. Social Media, referrals, word of mouth, or organic search, no matter what is the source, identify the strongest entry points, and seal the ones not working out.
Heat map related to screen flow
Scan individual screens and comprehend where users like to scroll around or which CTAs clicked by them. Track the visual interactivity, total visits to screens, flowing between screens, entry and exit points related to screens, tracking user session on every single screen and later activities as well.
Retention rate of existing users
Retention tells about the actual percentage of users who returned to your app or probably still using it. Have an insight of users who are most valuable or engaging to check engagement levels.
Lifetime value of customers (CLV)
Customer Lifetime Value is a financial metric that is critically important when depicting how much worth a user is from an app perspective. Split it up by dividing average monthly customers value by individual value, which will give you time against worth in terms of loyalty or money.
