Nowadays, businesses have shifted their focus on having a separate mobile website development for a unique personalized experience, keeping increasing number of mobile users in mind. Google has been in favor of mobile friendly websites since the time they updated their algorithm way back in April 2015, and later in March this year. It is not surprising to see more Google queries flooding smartphones as compared to tablets and desktops.
Looking at this booming trend, Google is only going to increase the raise the bar with mobile websites. Optimizing the website in terms of page loading time, Meta tags, and more, is bound to make whole web experience than what it is ought to be. There are many strategies for nailing the mobile web experience. However, today we will be focusing on a few of them that could really be a difference maker leading to a customized mobile website.
Allow users for an easy access to information
Having large sized menus in a dropdown format, allow users to find specific information distributed among categories. Adding big images, highlights the categories towards the bottom, letting users move easily within the app, starting from landing page. Once users click on those categories, you can greet them with macro images, telling them how efficient the website is for easy browsing on mobile. As an example, see the mobile website of Shutterfly.
Mobile version needs to be much simpler
No matter how beautiful your website is, full of videos, animations, and more, the mobile version needs to be just the opposite with high level of simplicity. With multimedia components present on mobile version, the website tends to become slower, with page loading time increasing effectively.
Hence, it is advisable to remove elements decluttering the site. This reduces complexities to the core, keeping mobile site clean, users not overwhelmed with app elements or components. As an example, see the mobile website of Typeform.
Having a collage format makes things enticing
An ecommerce mobile website needs to be such that can cater to the needs of both buyers and sellers simultaneously. Imagine any of those users greeted nicely with categories, shops, and items. Immediately, what you see below are thumbnails for trending items, letting users know what is hot, so that they can directly visit product page through thumbnails. As an example, see the website of Etsy.
