4 Hurdles you Experience by Getting a “News” Mobile App on board

If, you belong to a major news network similar to - CNN, Wall Street Journal, Huffington Post, New York Times, BBC, or more – getting a news app on board might be an ideal option to let people stay connected with your news updates on the move. However, that is not the case, if you belong to a small or medium sized news setting. A news mobile app has its share of loopholes, and thinking of getting it developed, could a decision you may repent for life. Why, so much buzz, surrounding a news mobile app development? Let us find out. 

• Native apps are tough to deal with

Native apps meant for news purpose, are not only difficult to build, but also equally cumbersome to maintain. As you might know, news apps need to be updated all the time. If you need to update any section, you need Apple’s approval that typically takes 2 weeks. No matter how fast you code, until the changes are not approved, you cannot expect your latest updated app to be seen on the App Store. Meanwhile, users pounce on your app with negative reviews during those 2 crucial weeks. This might not only prove to be a big setback to your app, but also let your app not able to hold on to its place. On the other hand, Android quite certainly do not believe in approvals, enabling things to move faster. However, Android users are less inclined towards a news app, as compared to iOS users. Besides, even if they do, they do not feel like paying anything to access a news app. 

• Takes more time to load things

Compared to a news website, a news app takes much more time to load news accompanied by multimedia content like images, sound, or videos. This can in turn annoy users, as they expect to read the latest breaking news on time. If they are able to do it comfortably on a website, they would not even bother to see an app, wasting their time. 

• Capturing customers is costly and time consuming

Users are so much used to seeing news on websites, that they are least bothered to do the same in an app. Since websites have bigger screen resolutions, they let users access every minute news detail with ease. Whenever a new app gets launched, it achieves a decent user base during an initial period. However, it gets faded with time. This is specifically true, in case of a news app. 

• Users have less time in hand to access your app

With too many apps flooding the application stores, it is not surprising to see users simultaneously downloading a lot many apps together. This in turn results in your news app, having just minutes to impress your users, and retain them on an everyday basis. To lure your users on a daily basis, you need to deliver instant updates with every breaking news, and your app capable enough to keep archives for all the historical news that have already taken place.

6 things developers should know before building mobile apps

Mobile app development is becoming a more crowded place day by day with hoard of apps launched on App Store, Play Store, Windows Store, and others. Especially a start up mobile application development company have a tough time in gaining good amount of success to impress the audience, with excessive apps seen on Play Store due to quick approval process. With user expectations increasing, it has become important for developers to bring things of high standards through flawless products.

It is definitely not easy to keep up with business trends and technologies. Great apps take time and patience to develop. It requires research backed by useful insights for top-notch apps. So, what it takes to develop magnificent mobile apps?

1. Ensure to visit the app stores once a day It is very important to have a continuous watch of app trends taking place in respective categories. Check out what kind of apps are getting rated high or low, how many downloads specific apps receive, and even check out what designs, themes, or logos work in app’s favor.

2. It is a good practice to use bad apps consistently The best and shortest way to succeed is to learn from others mistake. Purposely install bad apps on your phone and check what users do not like and get annoyed off quickly. Ensure not to have all those things when you develop your own app to avoid your users walking off.

3. Be ready to update your app on a regular basis Once you launch your app, it is surely be on radar of users for even the minor most bugs or errors. Be prepared to bring upgrades with all bugs or errors fixed with every new version of the app. Most people lack patience and loopholes not fixed on time can cause them to get frustrated.

4. Read constantly about the newest tech trends If your app is not as per the latest tech trends, then users might feel bored of using it due to an outdated appeal. Take out time from your routine to check on latest technological trends in order to implement as much as possible within your app. This will attract a broad user audience.

5. Make use of keywords through intellectual approach Too much of keywords can hamper the user interest, and they can consider it as a marketing gimmick. Try to incorporate only the most common used phrases covering important keywords, making your content very relevant enough. This will not only optimized your app effectively but also grab user eyeballs.

6. Provide company information within the app It is very important to let users know that the app comes from a genuine legitimate source. Having your company information within the app will remove any insecurity hovering user minds. They can contact you anytime if in case stuck at any point within the app, or going through problems in using the app.

Measuring app success through engagement metrics

Custom Mobile Apps Development is a great start to your business starting the journey in smartphone arena. The biggest question that lies with every app is how to measure the fate of an app. It can be a tricky situation to analyze and measure where your app stands. Just a few years ago, taking into account the number of downloads was just enough to vouch for the app success or failure. Nowadays number of downloads is simply not enough. The most common problem faced today is user engagement and retaining them for long term once captured. The key to successfully scrutinizing an app lie in the right engagement metrics. 

Analysis of the type of users

It is very important to trace the ones actually using your app. Treated as Average Monthly Users, segregate people based on geography, time of use, day on which app is used, device used for operating the app, number of fans, and the active users who are still using the app. 

Length of the app using time

Track the start time and end time of the app use. It helps in explaining what time people spend ideally on your app. It also explains a lot about the people using your app the most and least. 

Length of time people switch between sessions

This is the time taken by users to switch from one session to another. It also tells about the frequency of opening and closing an app. Too long session time means users did not find your app very useful and hence wasted lot of time in finding out things. Too short session time means users did not really enjoyed your app and hence closed early. 

Historic time spent in an app

This tells about how much time user spends in an app during a historical use. It also tells how much users value your app. 

Number of downloads or installs

A traditional metric that still plays a prominent role in defining app success or failure. It tells you about where your installs or downloads came from and how much spent on each advertising source. Social Media, referrals, word of mouth, or organic search, no matter what is the source, identify the strongest entry points, and seal the ones not working out. 

Heat map related to screen flow

Scan individual screens and comprehend where users like to scroll around or which CTAs clicked by them. Track the visual interactivity, total visits to screens, flowing between screens, entry and exit points related to screens, tracking user session on every single screen and later activities as well. 

Retention rate of existing users

Retention tells about the actual percentage of users who returned to your app or probably still using it. Have an insight of users who are most valuable or engaging to check engagement levels. 

Lifetime value of customers (CLV)

Customer Lifetime Value is a financial metric that is critically important when depicting how much worth a user is from an app perspective. Split it up by dividing average monthly customers value by individual value, which will give you time against worth in terms of loyalty or money.

How to Provide Top-Notch Mobile Application Development Services

When it comes to mobile application development services, many companies think that it is just another routine process revolves around order fulfillment and delivery. However, this is not exactly the case. A true mobile application development services company focuses on your goals and budgets, as well as takes care of your success factor.

Any development company offering mobile application development services consists of a dedicated team of creative individuals, designers, as well as developers, so that you get the type of development you need. Highly professional companies even provide direct access to their team, which allows feedback to be implemented in an immediate manner.

Such companies offer proven results in their work and often work with trusted and noteworthy brands across the world. They often take a different approach than most development companies. Rather than creating processes and layers that can hinder work, the focus is on goal achievement and providing means and ways to reach them.  Even their priorities are hinged with your priorities. They are based on your goals and budget, so that your mobile strategy is affected to the least.

Also, such companies uphold the highest level of communication, as this is vital to the success of a project. Without effective communication, no company can provide you with mobile application development services of the level that would bring sure success. Such companies believe that everyone should be excellent communicators including developers. Finally, a dedicated team takes care of your project, using lean development methodology, which is the norm today in case you require effective and robust mobile applications.